Monday, January 01, 2007
Sunday, December 31, 2006
Saturday, December 30, 2006
Why do Indian advertisers care so little for radio? I've been scouring the net for anything, something worthwhile to showcase from Indian radio adverts only to come up with not much more than this little nugget of a name that Radio Mirchi has for an award show that honours excellence in radio advertising. Pity they haven't thought it important enough to put up a little website to showcase the work.
Friday, December 29, 2006
Damn, it must be hard being a judge for a great advertising competition like the One show. Listen to this awesome spot that's just one of the many great radio adverts on the site. You be the judge. It's a great job. Guess somebody's got to do it.
Wednesday, December 27, 2006
Tuesday, December 26, 2006
Funny? Very. Writing? Good. Very. Voiceover? Earnest, appropriate. Very. Entertaining? Very. My favourite line in the spot: I will not stop to smell the roses. Unless the roses are beers and grow on stalks of salted pretzel sticks.
Monday, December 25, 2006
Lovely, lovely voiceover acting. Lovely. With voiceovers like this, who needs visuals? Lovely. Dude, I think you already said that...like, 3 times. Did I? Ah well, must be the voices inside my head. Hear, hear!
A very unique way to showcase a frequency using the same things that everyone else uses. Check out Jack's Superband. But before you do, try and guess what the spot might be like from the name of the spot: Jack's Superband. Now, now, no cheating. Give up?
They could have done so much more with this product. This spot just goes to prove that the people who give you great radio can also give you very bad radio. Whoever wrote this one comes across, to me, as a bit too smart for his own good (and I'm sure it's a guy, you can just tell by the way it's written). Listen to it one and tell me what you think? I think it's trying just a bit too hard to be funny.
It takes a client with balls to approve a spot like this. It takes a client with a sense of humour to approve a spot like this. It takes a client unlike most other clients to approve a spot like this. Which makes me wonder, is this client for real? Nice writing. Spare execution. Often, that's all it takes to do a good radio spot. And that's probably why most copywriters don't like doing it. I mean, where's the hype?