Brandbaja

An interesting story behind a quaint commercial from the days when a radio commercial was not allowed to be commercial.

A good idea that could have been much better. I like the idea of 'advertising' your valuables. Don't like the way it ends.

More proof that radio works. And how. more proof that brand builders don't. And how? By ignoring radio.

Great sound work. A simple, simple product demonstration that works really, really well on radio. Enough said.

Why do Indian advertisers care so little for radio? I've been scouring the net for anything, something worthwhile to showcase from India...

Damn, it must be hard being a judge for a great advertising competition like the One show. Listen to this awesome spot that's just one ...

Great script. Good voiceover. Not so good sign-off. Good enough for a one-show? Hmm. I'm not so sure. I'm not sure it's such an...

An interesting way to deal with a prickly problem. Especially, the sign off. Off you go.

What to do when you've got a radio brief? Well, apart from coming here for inspiration, you might also want to go here.

Listen carefully. If you ask me, I think this one's better than the spot that took top honours. You're right, nobody asked me.

Funny? Very. Writing? Good. Very. Voiceover? Earnest, appropriate. Very. Entertaining? Very. My favourite line in the spot : I will not sto...

Didn't someone copy this radio commercial in India? A very original idea that sounds very familiar.

Lovely, lovely voiceover acting. Lovely. With voiceovers like this, who needs visuals? Lovely. Dude, I think you already said that...like, 3...

A very unique way to showcase a frequency using the same things that everyone else uses. Check out Jack's Superband. But before you do, ...

They could have done so much more with this product. This spot just goes to prove that the people who give you great radio can also give yo...

It takes a client with balls to approve a spot like this. It takes a client with a sense of humour to approve a spot like this. It takes a c...

The thing I found most interesting about this spot is that it tells you to shop naked for the product it's peddling. I think a bigger id...

A pretty ordinary script, I think, taken to the next level by good voiceover technique and not much more. Smile-inducing and like a breath o...

Some people think radio is the most difficult medium to write for. Sometimes, I think it's the easiest. If you prefer doing most of your...