A quick one

Adrant on the world's shortest radio spot: While some might call this pointless, others might call it a welcome relief from the onslaught of bloated, overly-long, mindless commercials we hear most every day. BBDO Oslo has gone out and won itself notice from Guinness World Records for creating the world's shortest radio spot. The client? Wait for it...Guinness World Records. Self-serving? Maybe. A brilliant step forward in radio advertising? Hardly. A stunt to get press? Exactly.