The brief: "Our target market is people around the age of 35-40, who work full-time jobs, ...are stressed out all the time, and... are the kind of people that brag about not taking vacation days,... These people must be saved. Not in the Pat Robertson Evangelist sense, but in the vacation sense. If The Bahamas can tug on their heart strings for even a brief minute while driving down a construction-filled highway, maybe they'll realize, 'Wow. I totally need to escape from my life for a little while.'" The spot created by Babble on. And Fallon.
For more cool spots, check out the Babble blog on the link list. Or wait for me to find them.
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