Sunday, December 24, 2006

Spot light #12: Kaiser chin

This spot for Kaiser is in Chinese and targetted to a Brazilian audience. It's the second or third part of a larger campaign named Vem, Kaiser, Vem (Come, Kaiser, Come). The Chinese version became Lai Kaiser Lai. Brazilians didn't understand anything, but found it very funny and could relate it to a previous spot with the same music and Portuguese lyrics. Check it out at www.danwei.org Just goes to prove how music matters more than words on radio.

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