Seth Stevenson from Slate: Midway through the ceremony, the excitement ground to a halt as the radio awards were announced. No one here seems to care a lick about radio ads. Throughout the festival, the short-listed ads were available at an iPod station in the convention center, yet I saw only one other person (besides me) bother to listen to them. My theory: Radio spots afford ad executives no excuse to travel to exotic locales, spend lots of money, and cast attractive young models (since it doesn't matter what radio actors look like), so the task holds little interest.
Which is exactly why you should focus on radio if you're a copywriter hungering for an award. (Yep, the big fish in a small pond theory.)
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