Monday, December 25, 2006
Spot light #15: Bikes USA
It takes a client with balls to approve a spot like this. It takes a client with a sense of humour to approve a spot like this. It takes a client unlike most other clients to approve a spot like this. Which makes me wonder, is this client for real? Nice writing. Spare execution. Often, that's all it takes to do a good radio spot. And that's probably why most copywriters don't like doing it. I mean, where's the hype?